About Our Company
Meet the owner
If you ended up on this page, you’re probably doing something most people skip: you’re trying to figure out who you’re trusting with your car. Good. That’s the right instinct.
I’m Alex Severin. Custom Wraps isn’t a “wrap brand” with a marketing department and a motivational poster wall. It’s a real shop in Toronto where real cars come in, real problems show up and get solved. I built this place because I care about what a wrap looks like years later, not just on pickup day.
Quick warning: I’m not great at pretending everything in this industry is amazing. It’s not. But if you want honest answers, clean work, and zero “we’ll figure it out on your car,” you’ll probably like how we operate.
Certifications
I hold every possible certification available in this industry in Canada, being a 3M preferred installer, Avery certified wrap installer, Arlon certified installer and 3M paint protection film certified installer. I am proud that I was the first PDAA master Certified Installer in Canada (the highest certification level in the USA).
History of Custom Wraps Toronto
2002
First Vinyl Decals
Alex first started applying vinyl decals for advertising in Eastern Europe for his own business then started a small sign shop.
2002
2009
Moving to Canada
After moving to Canada, Alex worked at several big printing and sign companies where he started doing some graphics and wraps on commercial trucks and vans.
2011, 2012
Becoming 3M and Avery Certified
After gaining experience and undergoing several stages of training, Alex becomes a 3M Preferred and then an Avery Dennisson Certified Wrap Installer. Through the years several more certifications follow.
2011, 2012
2013
Custom Wraps Toronto Opens
After working for several years as a freelance wrap installer for big Toronto print shops, Alex decides to launch his own wrapping business called Custom Wraps located in Scarborough, ON. The shop is small but becomes very popular very fast gaining trust and respect among customers.
2014-2019
Growing and Maturing
Our business was growing every year. We doubled the size of the shop. Our team grew to 4 installers. We wrapped hundreds of cars.
In 2013 we become a 3M Certified PPF installation company.
In 2019 Custom Wraps became the Consumer's Choice Best Wrapping Company in the GTA for the first time.
2014-2019
2020-2022
Overcoming New Reality and Regrouping
New reality for the wrapping business pushes Alex to change the business model to a smaller boutique type shop that provides exclusive services mostly for high-end cars.
We start doing less commercial wraps and more PPF and colour change wraps.
2025-present
Starting the New Era
Our shop undergoes massive renovations. We ad new services, new materials. We do partial business rebranding to keep our strong position in the market that is becoming more and more competitive.
Ready for the new roads and achievements!
2025-present
The Principles We Were Built on
You can tell quality does matter to me. Being one of the top installers in the nation, I control every single wrap being done at my shop. All the installers that work for us are certified by either 3M or Avery or both. Plus I run hands-on trainings with each of them to make sure they are using the techniques approved by me (3M and Avery standard requirements are not always enough).
Here are our main guiding principles:
Follow the rules. Don't invent a bicycle!
Every wrap has to be done right by the book according to 3M, Avery or other manufacturer's technical specifications. Period! I don’t allow my guys to cut corners at any stage of the process. This almost completely eliminates warranty claims.
Only offer the services you would actually want on your own car.
If the wrap you want is not actually what you need or if we think you don’t need it at all, we are the only place you will actually hear it from. Money is not worth getting the client to pay for a crappy product. We have refused to sell over-hyped useless products since day one.
Honour your warranty.
We stand by our quality and accept full responsibility for any defects that can happen from time to time in this very complex process. Our customers can be sure that we will fix everything without any questions asked at the first request if required.
Wrap only what can and should be wrapped.
We are SELECTIVE. We select what we want to wrap. We don’t wrap bikes, ATVs, old cars, red, yellow and orange cars etc. If we know that the result will be sub-par, we don’t want to do the job.
Treat this as a business, not as a hobby.
We are FAST. Our installers are super professionals who are able to wrap your vehicle way faster than most other places. On average, commercial wrap – 1 day, colour change wrap – 2 days. We don't deal with project cars, DIY folk. We value our and our clients' time.
A price war is always a race to the bottom.
We DON'T TRY TO BE THE CHEAPEST. A wrap is not something where you can get a great discount.You get what you pay for. A cheap wrap will mean cheap material, bad installation causing vinyl peeling and bubbling, damage to the vehicle. Our installers are the best in this city and this comes at a price. We don't use cheap materials either. Only top of the line vinyl and PPF.
We wrap cars for the love of the game. We love doing the best car wraps in Toronto! Come and check it out for yourself!